Case Study: How We Helped Clampitt Paper Co. Elevate Their Brand Story

Clampitt Paper Co. has been a trusted name in the paper industry for over 75 years, but like many legacy brands, they faced a challenge—how to evolve while staying true to their roots. Our team at Mallard Agency worked closely with them to refine their brand story, ensuring it resonated with modern audiences without losing its historical essence.

The first step was uncovering their brand narrative. Clampitt wasn’t just a supplier of paper; they were champions of creativity, providing materials that empowered artists, designers, and businesses to bring their ideas to life. We crafted messaging that highlighted this emotional connection, shifting the brand from a product-driven identity to a purpose-driven one.

Next, we refreshed their visual identity. While maintaining their well-recognized logo, we introduced a modernized design system that honored their heritage while feeling fresh and relevant. This included updated typography, a refined color palette, and new brand photography that showcased the tactile beauty of their products.

Content marketing played a crucial role in this transformation. We developed a strategy that included behind-the-scenes stories of paper-making, interviews with designers who used Clampitt products, and engaging social media visuals that highlighted paper as an art form rather than just a commodity.

The results?

Increased engagement across digital platforms, stronger brand recall, and a renewed sense of identity that positioned Clampitt Paper Co. as the paper people in both tradition and innovation. Their brand story is now more compelling than ever, connecting deeply with both existing and new customers.